Free tool users 'miss point of analytics'

Organisations using free analytics solutions like Google Analytics and Microsoft’s upcoming ‘Project Gatineau’ are less likely to follow best practices, according to a report by Web Analytics Demystified.

The consultancy found companies using free software were more likely to treat analytics as a “casual endeavour”, with 35% of respondents using free solutions reporting only ad hoc use of the tools.

Read full story »

 
page 1 of 1    [1]

Quick links

 

Search


(Boolean expressions supported. Search tips)

Filter by:


Include content from:


 

Browse by category

Online Marketing Discipline

Tags

 

Browse by author


News Now & Google News

Subscribe for only €299