we7 - Internet Marketing News and Blogs

Music download website We7 has struck a deal with indie record label V2 to provide content for its service.

V2 will make its back catalogue available for download on We7, including music from Bloc Party, Stereophonics and others. The label will also make tracks from new artists available on the site.

Not content with a huge windfall from the sale of filtering company SurfControl, Steve Purdham has linked up with former Genesis frontman Peter Gabriel to launch a new music downloading venture.

We7, as it is called, allows fans to download music for free, as long as they are prepared to listen to 10-second ads attached to each song. The tracks then become ad-free after four weeks.

We caught up with Steve to ask about his plans for the service, and what interest he has managed to generate from labels and advertisers.