Littlewoods has become the latest retailer to fall foul of a runaway online voucher campaign.
The home shopping brand, which had distributed a £25-off discount code to “a small group of specific customers”, ended up having to recall cash from thousands of bargain-hunters when the promotion went viral.
A new pay-as-you-go Visa voucher for online shopping has been released today, in an attempt to get more people shopping online.
Figures from the 3V Transaction Services ‘online shopper’ study reveal that around a fifth of people want to shop online but are reluctant to do so, and that over 9 million people in the UK are left behind by the online shopping boom.