E-consultancy has just published its latest Affiliate Marketing Roundtable Briefing (free to registered E-consultancy users) which covered topics such as the attribution of commissions and the policing of affiliates.
Security experts have issued warnings over a bogus chain email claiming to offer hundreds of pounds in M&S vouchers.
The message, seeking to exploit the success of viral campaigns such as Threshers’ last year, promises the vouchers to recipients that forward it on to at least eight people.
Sainsbury’s has blocked the majority of voucher codes on its website, after mischievous customers found they could get massive discounts through a loophole in its coupon campaign.
The supermarket clearly hasn’t learned the lessons provided recently by toy retailer Hamleys, whose warehouses were almost stripped bare by discount-hungry consumers in the week before Christmas.
A discount voucher intended only for Threshers' suppliers and their friends and family has been downloaded by millions of people, unintentionally proving the power of viral marketing.
The voucher is valid until December 10, and offers a very generous 40% off all wine and champagne at Threshers’ 2,000 UK stores, including Wine Rack, Bottoms Up, Haddows and The Local chains.