virtual worlds - Internet Marketing News and Blogs

Second Life has always been absurd to me, for a number of reasons. Additionally, I've always found interest in it as a marketing platform to be worth a hefty dose of skepticism.

But when I read an announcement posted on the Second Life blog last week, I had to check the date because I thought it might be April 1.

There is no technology company in the world quite like IBM.

Its history dates back to 1889 and perhaps no other technology company has been through as much and reinvented itself as many times.

Timo Soininen is the CEO of Sulake Corporation , the Finnish digital media group that owns virtual world Habbo Hotel, as well as other online games and social networks.

We asked him about the risks and rewards for brands targeting online communities, as well as the company’s plans for the future.

Club Penguin, the children's virtual world, has been acquired by Disney in a deal worth up to $700m (£344.5m).

The media giant will pay $350m upfront for the fast growing site - which had reportedly been a $500m target for Sony.