video - Internet Marketing News and Blogs

We recently compared ITV's online video player to the BBC's iPlayer, finding that the ITV offering was far less usable than its rival.

ITV has since launched a new and improved version of its online TV service, so we've taken another look at it to see where the improvements have been made...

ITV's online catch up TV offering will be revamped in an attempt to compete more effectively with the BBC's iPlayer.

Though ITV launched the service months earlier than the iPlayer, it has quickly been overhauled by the BBC's offering. Around 11m videos were viewed via the iPlayer in January, compared with just 2m for ITV.com  

January and February are always busy months for the travel industry.

With post-Christmas blues and cold winter days, it is the time of year when a large number of consumers plan their summer holiday for the year ahead.

We take a look at how the travel industry is using TV and web to drive sales.

According to figures quoted in The Guardian this week, ITV's online video player has been losing traffic, while the BBC iPlayer has grown rapidly since its official launch last month.

ITV's offering beat the iPlayer to market, launching a 30 day catch-up service back in June, so why has the BBC overtaken it so quickly? Let's take a closer look at the two services to find out...

Calling all social media heroes! Are you fed up seeing the same old chestnuts trotted out as examples of great social media campaigns?

InSkin Media has launched a new tool for advertisers that want to make the most of online video, but will viewers like it?

Microsoft is introducing a new version of its online video site, MSN Video.

The big change is the ad model. Microsoft will begin to show ads to users based on time spent on the site, rather than just showing an ad for every clip a user watches.

MySpace has announced the launch of branded video channels, having concluded deals with some big name content providers. The videos will be featured in a new section within MySpace Video.

Deals have been done with content owners including National Geographic, Reuters, IGN and The New York Times. The focus, for the moment at least, is on news and lifestyle content. 

The BBC has announced that it is partnering with IBM to develop a range of new technologies across its departments, starting with a video search system for its CBeebies and CBBC programming.

Under the deal, the BBC will introduce an IBM system called Marvel, which has the ability to analyse images and video and categorise the content based on appearance.