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Pablo Palatnik, writing in Search Engine Journal last week, had a bit of a rant about a recent lead generation campaign run through online ad network ValueClick.
Palatnik claimed that "nearly all" the leads returned were useless as many conversions were apparently driven through rewards sites.
It has kicked off a bit of a debate over the use of 'incentivised' traffic in these types of campaigns.
Online ad firm ValueClick is to buy US company MeziMedia, which operates shopping comparison sites, for a price that may eventually reach $352m (£172m).
The eventual value of the deal will depend on whether performance targets are met by 2009, with $100m (£49m) to be paid upfront in cash.
ValueClick Europe is entering into partnership with mobile software provider Picsel to produce a mobile version of Pricerunner's website.
Customers can download the application free from pricerunner.co.uk, and will see a full colour mini version of the site with full functionality.
ValueClick Europe Expands Further into Online Shopping Destination Sites
ValueClick, Inc. (Nasdaq: VCLK) today announced that it has acquired Shopping.net, a privately-held company based in London, for approximately $13.3 million in cash, net of cash acquired. Shopping.net owns and operates 27 websites...
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ValueClick, Inc.’s (Nasdaq: VCLK) PriceRunner, a leading European comparison shopping service, announced today that they have been chosen by MSN as the primary provider of price comparison content for their shopping channel in the UK and France.
The agreement commenced on October 1, in time for...
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Publisher Development Director For ValueClick Europe
ValueClick Europe, the online advertising Group, has recruited Susan Kingston in a newly created role which will focus on publisher management, retention and recruitment.
As Publisher Development Director, she will be tasked with working across...
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Macmillan Cancer Relief Undertakes First Online Ad Campaign Using Deliaonline.com and vcmedia
As part of their ‘World’s Biggest Coffee Morning’ fundraising event, Macmillan Cancer Relief will start their first online advertising campaign on 30 August, on Delia Online (
www.deliaonline.com), which is...
ValueClick Europe’s Mediaplex subsidiary, a leading provider of adserving and email marketing technology has extended its agreement with Vauxhall Motors and their rich media campaign.
Originally trialed for just 3 months, the Mediaplex technology has been so successful for Vauxhall that the activity...
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LONDON, UK, 27th April 2005 – vcmedia, a ValueClick, Inc. (Nasdaq: VCLK) company, today announced the recent appointment of Katy Knight as Sales Manager. Katy’s responsibilities include developing new business opportunities and offering greater communication to vcmedia’s agency partners. By leading the...
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ValueClick Expands European Senior Management Team with New Head of Search
LONDON, UK, 3 March 2005 - ValueClick, Inc. (Nasdaq: VCLK), the leading provider of digital marketing solutions, today announced the appointment of Nigel Frith as Head of Search for ValueClick Europe. As Head of Search, Nigel...
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