user reviews - Internet Marketing News and Blogs

User product reviews are a must for retailers and when used well can enhance the credibility of a site and nudge customers towards buying a product.

Reviews can have the benefit of bumping up conversion rates and average order values, as well as providing some unique content for the search engines.

Here are some tips for retailers on providing user product reviews... 

New research from the e-tailing group has reinforced the importance of user reviews for etailers, with 98% of shoppers reading reviews before making a purchase.

The US-based study (pdf) concludes that reviews are a 'must-have' for e-commerce sites, so why are some retailers still not adding reviews?

TUI Travel, the holiday group that includes major travel brands Thomson Holidays and First Choice, has reportedly acquired holiday user review website Holidays Uncovered.

Travolution reports that a deal was concluded within the past few weeks and will soon be officially announced.