user generated - Internet Marketing News and Blogs

Doritos, the tortilla corn crisp brand owned by PepsiCo, has launched a new online campaign to engage users with an interactive website, user generated content and strong links to social networking sites.

Historically, FMCG brands have been slow to embrace online marketing as they have struggled to deliver a compelling creative message and measure the effectiveness of their campaigns.

A recent study has shown that a lot of traditional publishing companies have struggled to implement and make the most of user-generated content (UGC), with costs and efficiency listed as the main reasons.

But those that worry that enough people aren't submitting UGC may be missing out on the much larger numbers who interact with it.

The concept of Tribewanted.com is to develop a community existing both on an island in Fiji and online.

The project’s success is due entirely to promotion via social networking, but this could also be its biggest risk of failure.

A new survey from Deloitte & Touche has provided more evidence of the influence of user-generated reviews on consumers, as well as their growing significance for brands and etailers.

The study focused on US shoppers, and found that of the 62% of respondents that read user reviews, more than 80% had been ‘directly influenced’ by them – i.e. the reviews had either confirmed their initial choice or changed their mind.

Bazaarvoice, the provider of consumer reviews to online retailers, has secured a new round of funding from investors, according to this article on TechCrunch.

The $8.8m round was led by Battery Ventures and will see its general partner Neeraj Agrawal joining the company’s board.

Mark Kuhillow asks whether user generated environments could become the affiliates and media owners of tomorrow.

Bazaarvoice is excited to sponsor a new E-consultancy study which provides what we believe to be the first benchmark of Social Commerce in the UK.

The report gives rich insight into retailers’ perspective of where the online marketing and e-commerce industry stands today with social commerce, and where it may be headed tomorrow.

Let's take a look at some of the key findings after the jump...

Richard at Read/WriteWeb reckons Digg needs editors, and judging on the quality of some of the submissions we can see that he has a point. But Digg prides itself on being entirely user-generated and automated, so we have a conundrum here.

Should Digg change its business strategy by allowing pesky humans to moderate, tweak and ‘improve’ submissions by other, less-grammatically sound humans?

Or, should it rely on automation and better functionality to help reduce these issues?

The New York Times announced on Monday that it will allow its stories to be commented upon, yet it stops short of embracing user-generated content by allowing comments only through third party sites (Digg, Facebook and Newsvine).

It is the first time the newspaper's online site has added a news-sharing tool, which will allow users to discuss its stories on social news sites, though in truth users can do this anyway...

Nevertheless, the paper has embedded links to all three sites onto many of its online stories.