user generated content - Internet Marketing News and Blogs

A recent study has shown that a lot of traditional publishing companies have struggled to implement and make the most of user-generated content (UGC), with costs and efficiency listed as the main reasons.

But those that worry that enough people aren't submitting UGC may be missing out on the much larger numbers who interact with it.

The concept of Tribewanted.com is to develop a community existing both on an island in Fiji and online.

The project’s success is due entirely to promotion via social networking, but this could also be its biggest risk of failure.

A new survey from Deloitte & Touche has provided more evidence of the influence of user-generated reviews on consumers, as well as their growing significance for brands and etailers.

The study focused on US shoppers, and found that of the 62% of respondents that read user reviews, more than 80% had been ‘directly influenced’ by them – i.e. the reviews had either confirmed their initial choice or changed their mind.

Mark Kuhillow asks whether user generated environments could become the affiliates and media owners of tomorrow.

Bazaarvoice is excited to sponsor a new E-consultancy study which provides what we believe to be the first benchmark of Social Commerce in the UK.

The report gives rich insight into retailers’ perspective of where the online marketing and e-commerce industry stands today with social commerce, and where it may be headed tomorrow.

Let's take a look at some of the key findings after the jump...

Richard at Read/WriteWeb reckons Digg needs editors, and judging on the quality of some of the submissions we can see that he has a point. But Digg prides itself on being entirely user-generated and automated, so we have a conundrum here.

Should Digg change its business strategy by allowing pesky humans to moderate, tweak and ‘improve’ submissions by other, less-grammatically sound humans?

Or, should it rely on automation and better functionality to help reduce these issues?

The New York Times announced on Monday that it will allow its stories to be commented upon, yet it stops short of embracing user-generated content by allowing comments only through third party sites (Digg, Facebook and Newsvine).

It is the first time the newspaper's online site has added a news-sharing tool, which will allow users to discuss its stories on social news sites, though in truth users can do this anyway...

Nevertheless, the paper has embedded links to all three sites onto many of its online stories.

2006 has been a great year for 'web 2.0' with the continued rise of blogs, podcasts and social networks becoming more mainstream.

The rise of 'user generated content' has been seen by many companies, brands and marketers as a great opportunity to grow a site from nothing into a world beating website.

Jason Calacanis has announced the hiring of more Netscape ‘Navigators’, and revealed he may spend up to $2.4m a year on more user-generated content for the bookmarking site.

Netscape now employs 23 of these navigators on what Calacanis calls a ‘very part-time’ basis, paying them $12,000 a year each to submit stories, lead discussions and generally do housekeeping tasks, such as closing down duplicate stories and eliminating spam comments.