universal search - Internet Marketing News and Blogs

Google has evolved its search results to include images, news, recent blog posts, videos and related links.

Let's build a quick to-do list to spruce up your site for Universal Search.

The buzz around search engine marketing in Ireland was evident at a lively Search Marketing World conference held in Dublin yesterday, which coincided with the release of a new report on this market by E-consultancy.

For some time now, Google has been including more and more elements into its search results. These extra elements are called Universal Search.

Google is reportedly set to add blogs to its Universal Search results, posing another SEO challenge/opportunity for online marketers.

Marissa Mayer, the firm’s search products and user experience VP, told eWeek that its search listings would start to include blog pages from this week or next.

Webcredible’s Mrudula Kodali has published some handy tips for using photography in e-commerce – an issue etailers are increasingly grappling with as competition increases and search engines display more multimedia results.

Mrudula says photos can help consumers get a better feel of products on offer, but have to "work hard" to overcome the web's limitations.

See a brief run-through of her suggestions after the jump:

Yahoo! has made a number of changes to its search engine, adding a search assist feature, as well as beginning to display videos, photos and other media in search results.

Microsoft has revealed a number of updates to its search engine as it attempts to claw back some market share from Google, including the planned introduction of a version of Google's Universal Search.

The planned changes, will will be introduced over the next few weeks, were unveiled at the company's Searchification event yesterday.

Google is to combine results from its various search engines, in an attempt to provide more relevant information for users. 

The web giant has altered its home page, and will start integrating content from images, maps, books, video, and news into its search results.