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UK online ad spend has overtaken that spent on national newspaper advertising for the first time, while Google has also extended its dominance of the market.
New figures from the IAB and PwC reveal that online ad spending passed the £2bn mark for the first time last year, with the market growing by a massive 41% from 2005.
Channel 4 has issued a warning that Google is set to overtake them in terms of advertising revenue this year.
The search engine is set to earn £900 million in advertising revenues for the UK market, which will top the predicted Channel 4 figure of around £800 million.
PPC search engine marketing by Browser Media
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