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Doritos, the tortilla corn crisp brand owned by PepsiCo, has launched a new online campaign to engage users with an interactive website, user generated content and strong links to social networking sites.

Historically, FMCG brands have been slow to embrace online marketing as they have struggled to deliver a compelling creative message and measure the effectiveness of their campaigns.

Anyone who has walked down Great Portland Street in London in the past week will have probably noticed the huge ad covering the Virgin Media offices for the new TV digital channel “Dave”.

But can the self-proclaimed 'Home of witty banter' really compete against the Goliath that is online video streaming for the share of viewers' attention?

It seems that mobile TV is not about to go mainstream anytime soon, and some analysts are doubtful that broadcast TV delivered over mobile networks will ever become a viable option.

There has been little enthusiasm among consumers for mobile TV, with just 1.2m people subscribing in some shape or form to a mobile TV 'product' over the past two years, according to Tim Farrar, president of Telecom Media and Finance Associates.

Just a few months after predicting the adoption of mobile TV as a mainstream service by 2010, a new survey of mobile consumers by Gartner has found little consumer enthusiasm for the medium in Europe.

Earlier in the year Gartner predicted that mobile TV would provide an additional revenue stream for operators, with the market growing from 38m users in 2007 to 356m in 2010.

But a new survey by the same firm has found that only 5% of Europeans are likely to watch mobile TV in the next 12 months.

Sports media group ESPN has furthered its international growth plans with the purchase of rugby site Scrum.com.

The company, which is attempting to expand beyond American sports and attract a more global audience, has acquired the former Emap-owned site from parent company Scrum Ltd.

There’s an interesting study out today from Jupiter Research that adds weight to the notion that offline advertising plays a big part in driving targeted and demand-driven search activity.

The survey, responded to by over 2,000 internet users in the US, found 67% of the online search population had been driven to the web to look for something they had seen or heard of offline.

This reflects our thinking, and mirrors what we've been hearing anecdotally. Nobody visits Google without having a search query in mind. What triggers such a query? Offline advertising is one such influencer, and Jupiter has some good stats on this after the jump...

The BBC released its long awaited online TV on demand service last week, which will provide users with access to BBC programmes from the last seven days.

Digital content provider Premium TV has been bought by Access Industries, the US group behind pay TV service TopUpTV.

The deal, reckoned to be worth around £25m, will see Access picking up Premium TV’s portfolio of over 150 websites and 50 mobile sites. 

MySpace has launched a dedicated video site, MySpace TV, in a bid to compete with YouTube.

Online video site Veoh this week launched a beta version of its service - a downloadable browser for users to access online video from a range of websites.