travel - Internet Marketing News and Blogs

January and February are always busy months for the travel industry.

With post-Christmas blues and cold winter days, it is the time of year when a large number of consumers plan their summer holiday for the year ahead.

We take a look at how the travel industry is using TV and web to drive sales.

E-consultancy's recent Travel Website Benchmarks report looks at ways to reduce abandonment once a customer has decided on the travel product they wish to purchase.

A certain amount of drop-off is to be expected at this stage in the process, and customers abandon the process once they have selected a flight or hotel for a variety of reasons.

TUI Travel, the holiday group that includes major travel brands Thomson Holidays and First Choice, has reportedly acquired holiday user review website Holidays Uncovered.

Travolution reports that a deal was concluded within the past few weeks and will soon be officially announced.

E-consultancy has just released its Travel Website Benchmarks Report - an interesting insight into the good and not so good practices being adopted by travel agencies, car rental firms, hotel aggregators and airlines on the web.

Compiled by Adam Goodvach of Global Reviews, it looks at ways travel sites are enabling users to search for and book products and services, while minimising abandonment rates.

We've listed some of its recommendations after the jump.... 

A new social networking site has gone live, providing user-generated information for holidaymakers and UK commuters.

Founded by 27 year old Oxford grad James Holmes, Travelhiker.com allows members to share photos, diaries and reviews, as well as to find companions for trips.