travel website benchmarks - Internet Marketing News and Blogs

E-consultancy's recent Travel Website Benchmarks report looks at ways to reduce abandonment once a customer has decided on the travel product they wish to purchase.

A certain amount of drop-off is to be expected at this stage in the process, and customers abandon the process once they have selected a flight or hotel for a variety of reasons.

E-consultancy has just released its Travel Website Benchmarks Report - an interesting insight into the good and not so good practices being adopted by travel agencies, car rental firms, hotel aggregators and airlines on the web.

Compiled by Adam Goodvach of Global Reviews, it looks at ways travel sites are enabling users to search for and book products and services, while minimising abandonment rates.

We've listed some of its recommendations after the jump....