training - Internet Marketing News and Blogs

Chinwag's Digital Skills Survey at the end of 2007 proved yet again what we all know, that our industry is struggling to find and retain the best candidates which is leading to spiralling wage inflation in our sector, undermining growth and restricting profits. The figures, afterall, speak for themselves:

• 97% of respondents find it either difficult or impossible to attract the right digital staff for their businesses
• 57% of respondents reported that the digital skills shortage impeded the growth of their business in 2007
• 75% of businesses are planning to increase the salaries of digital staff

Last month, the Web Analytics Association (WAA) released a global survey showing that seven in ten companies were planning to increase their spending on web analytics this year.

We asked WAA president Richard Foley a few questions about where that cash is likely to go at a time when companies are struggling to recruit experienced analytics staff.

Two news stories caught my attention recently – the UK launch of the iPhone and the scandal at the BBC over naming Blue Peter’s kitten. 

You might not think they are related, or related to usability - but I beg to differ.

After the high profile that accessibility was given 18 months ago following the introduction of the Disability Discrimination Act, have things really changed?

Etsy, a website that turns painters, seamstresses and cushion-makers into online retail mavens, is holding e-commerce classes with a difference - they're all in the real world.

Launched in 2005, the site allows members to buy and sell handmade items from individual storefronts and has become regarded as an eBay of sorts for the crafts world.

On the back of numerous requests from our users we are launching a new 'Fast Track Digital Marketing' course this month. If you (or a colleague) want to boost your digital skills quickly this two day course will do the job.