traditional media - Internet Marketing News and Blogs

The research, conducted by web research company Tickbox.net (and therefore probably a bit skewed towards online rather than offline consumption), found 82% of women and 69% of men read magazines frequently.

Online ad spending in the US will surpass newspaper advertising by 2011 as brands shift their spending onto digital media, according to a new report.

Covered by the FT, the Veronis Suhler Stevenson (VSS) study predicts that the online ad market will hit $62bn in 2011, with newspaper advertising expected to reach $60bn by the same date.