tracking - Internet Marketing News and Blogs

Eye-tracking has been used in web design for many years. However, the widespread preconception is that it takes PhD skilled technicians - plus long consulting hours - to make any sense or use of people’s eye gaze data.

The value from eye-tracking has been directly related to consultancy skills, but shouldn’t it be more about real users?

The web is a tough place to sell services. Results are quite easily measured and people will only buy things that are clearly worth their money.

Can eye-tracking stand that test?

In an industry founded on the ability to deliver marketing that is highly targeted, controllable and measurable, why are we still grappling with issues of sales duplication?

Speaking with one site owner, he estimates duplication of sales is over 30%. Isn't it time we put this issue to bed?

Measurement group Nielsen has boosted its ability to track consumers’ use of mobile services with the purchase of market research firm Telephia.

The deal, expected to close by the third quarter, follows closely after Nielsen’s launch of a unit focusing on people’s use of mobile content services and the sector’s impact on established media behaviour.

Google has allowed a case against a click-fraudster to be dismissed, amid speculation that the search engine giant was reluctant to open up its click fraud procedures for public scrutiny.

The charges against Michael Anthony Bradley, who attempted to extort $150,000 from the company by threatening to generate millions of false clicks through his 'Google Clique' software, were dropped on November 22.