the times - Internet Marketing News and Blogs

The Guardian has today unveiled a new look for its homepage, with a more image-heavy approach than the previous version...

Poor old Rhys Blakely. He's written another fine internet-focused article for The Times only to have it savaged by the whims of the commercial department...

The above trade-off between destroying the user (brand) experience in favour of a bit of short-term capitalism is, frankly, in 2007, a bit lame. One day Mr Murdoch will crack down on this sort of thing.

Surely publishers should be selling targeted access to users, rather than selling out anybody who happens to visit?

Are you responsible for the creative execution of this ad campaign? Get in touch if you'd like to debate the merits of rubbish ads like this:  blog@e-consultancy.com .

UK newspapers are becoming increasingly aggressive in their Google strategies, with more and more buying search terms to direct readers looking for news stories to their websites.

Back in October, we covered an article by Heather Hopkins at Hitwise UK, which looked into The Sun’s search marketing strategy. The article showed how the tabloid was pursuing a more aggressive paid search strategy, with some success.