the sun - Internet Marketing News and Blogs

Heather Hopkins from Hitwise has some interesting statistics about The Sun’s success this month in driving traffic to its site through paid search marketing. The  tabloid outstripped its online media rivals in this area by some distance.

Heather reveals that The Sun received 20% of its traffic from paid search, whereas other news and media sites achieved no more than 3% of traffic in the last month by the same method.