telephia - Internet Marketing News and Blogs

Measurement group Nielsen has boosted its ability to track consumers’ use of mobile services with the purchase of market research firm Telephia.

The deal, expected to close by the third quarter, follows closely after Nielsen’s launch of a unit focusing on people’s use of mobile content services and the sector’s impact on established media behaviour.

The BBC and Sky are dominating the nascent market for mobile video and TV services in the UK, according to a study by audience measurement group Telephia.