telegraph - Internet Marketing News and Blogs

Telegraph.co.uk unveiled its new look website this week, with the stated aim of increasing the number of pages each visitor views on the site.

We've taken a look to see how it shapes up...

The Guardian remains the most popular UK newspaper website, according to the latest stats from Nielsen//NetRatings. The newspaper has now held the top spot for the last 12 months.

The Telegraph has taken over second spot from The Sun, while The Times, and the Daily Mirror are fourth and fifth respectively. In addition, all of the top ten newspapers in the list have managed to increase their online audiences so far this year.

UK newspapers are becoming increasingly aggressive in their Google strategies, with more and more buying search terms to direct readers looking for news stories to their websites.

Back in October, we covered an article by Heather Hopkins at Hitwise UK, which looked into The Sun’s search marketing strategy. The article showed how the tabloid was pursuing a more aggressive paid search strategy, with some success.