tamar - Internet Marketing News and Blogs

A survey by search conversion agency Tamar tells us that nine out of ten British customers prefer natural search results, and many lack trust in paid search.

Tamar's 2007 Search Attitudes Report, which polled 1,531 UK adults, also pointing out the potential harm to brands from negative comments which often appear in natural search results - 70% said they had abandoned purchases due to comments in search results.