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The deal will see AOL picking up Tacoda’s online ad network, which claims to have access to around 130m people across 4,000 sites.
AOL has stumped up a reported $275m to buy behavioural targeting company Tacoda – a move designed to boost the targeting abilities and reach of its online ad network Advertising.com.
The deal is the latest in a string of acquisitions by the web giant following its shift away from subscriptions onto internet advertising.
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