Kudos to Bigmouthmedia for its campaign to raise awareness of digital marketing among students and graduates, who are apparently unaware that it is a career option.
The internet industry at large is very much a career option, and it’s a shame that universities and colleges aren’t doing more to promote ‘digital’ as a serious alternative for marketing and business-orientated students, as well as the tech-minded (who are better catered for).
In hard times, winners will sharpen their customer experience to focus on what matters most to customers and feedback takes on a crucial role; but only if it provides actionable results.
The world of market research is undergoing a rapid transformation as a result of online survey technology. But marketers need to make sure that they are providing a survey experience in line with consumers' increased expectations.