Microsoft is set to bring contextual advertising to supermarket trolleys through a partnership with retail IT group Mediacart.
The two companies say they will begin testing a system that displays targeted multimedia ads and incentives on cart-mounted screens later this year.
Online supermarkets stand accused of delivering groceries with a short shelf life, according to a new survey by Which?
The supermarkets have reacted angrily to the research, claiming that their staff are told to pick the freshest items available for internet customers.
Yesterday’s papers were full of talk about plans by Tesco to grow its online empire and cause even larger headaches for online retailers in the UK.
Both the Observer and Mail on Sunday report that the supermarket giant is set to announce its long-anticipated move into the online clothing sector – one it has been planning since last year.