Anyone who has walked down Great Portland Street in London in the past week will have probably noticed the huge ad covering the Virgin Media offices for the new TV digital channel “Dave”.
But can the self-proclaimed 'Home of witty banter' really compete against the Goliath that is online video streaming for the share of viewers' attention?
ITV unveiled its new on-demand service yesterday, and the first offering was last night's Champion's League semi-final between Liverpool and Chelsea.