spannerworks - Internet Marketing News and Blogs

Search engine marketing (SEM) firm Spannerworks has been hired by TUI UK, the UK’s leading tourism business, to run a variety of Search Engine Optimisation (SEO) and Pay Per Click (PPC) campaigns. Spannerworks will initially work across three of the Group’s brands – Thomson.co.uk, Latedeals.co.uk and...

Cheapflights Ltd, the world’s leading flights price comparison website, today announces that as part of its ongoing improvements to its websites it has chosen Spannerworks to provide specialist search marketing consultancy for its website.

Spannerworks’ support and consultancy will help cheapflights.co.uk...

“Social media is where search was in 1998,” says CEO

Search engine marketing firm Spannerworks today launched its Social Media division with services to help brand and media owners implement effective strategy in this area.

Social media is being positioned as Spannerworks’ third division, joining...

A free eBook for people in marketing and media explaining the basics of social media was published online today by Spannerworks, a search engine marketing firm.

The book is intended to provide a jargon-free guide to the world of blogs, wikis, podcasts and social networks.

It can be downloaded...

Search marketing agency Spannerworks has made the finals of the 2006 Revolution Awards for ’Best use of Search,’ based on the success of an international search marketing campaign for SN Brussels Airlines (SNBA).

The Belgian full-service airline ran a rigorous European wide selection process before...

The seismic shift in traditional media to online advertising was the focus of last week’s IAB annual conference. Keynote speakers Microsoft's Bill Gates, WPP's CEO Sir Martin Sorrell and Lord Puttnam left delegates in no doubt that the future of advertising is online and that a huge move towards digital...

Research using Spannerworks’ new search marketing tracking tool Aperture shows that 68% of online UK purchases were made by shoppers using 2-3 word terms when searching for products.

The findings are a result of a six-week analysis of the terms delivering most value to a range of Spannerworks’ eCommerce...

Polaroid Corporation has selected search marketing agency Spannerworks to deliver a solution that will generate valuable search engine traffic to the company’s site. The campaign will include both natural and paid search for the UK site, with plans to extend to European markets later in the year....