Press Release: Customer engagement higher up the agenda in 2008

• Online customer engagement now top priority as companies change marketing focus

• Brands embrace widgets, social networks and video-sharing sites in bid to boost customer engagement

• Digital industry leaders advise companies to pay attention to engagement.

Companies are paying more attention...
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Is a bad social media strategy worse than no strategy at all?

As a search engine marketing and social media (SMM) consultant, more firms are approaching me every week to help them develop integrated SMM strategies.

While in many ways social media is a completely different discipline to search; there are plenty of similarities when it comes to developing a strategy and many search experts are taking to social media marketing like ducks to water.

The one thing I am telling all these companies is you have to be careful as a bad SMM strategy can often do you more harm than good.

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Social networkers expose themselves to hackers

A new US study has shown the risks that surfers are taking when using social networking sites such as MySpace and Facebook.

The study, conducted by enterprise IT management company CA and the National Cyber Security Alliance, reveals that users of such sites are vulnerable to hackers and identity thieves.

Read full story »

 
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