As a search engine marketing and social media (SMM) consultant, more firms are approaching me every week to help them develop integrated SMM strategies.
While in many ways social media is a completely different discipline to search; there are plenty of similarities when it comes to developing a strategy and many search experts are taking to social media marketing like ducks to water.
The one thing I am telling all these companies is you have to be careful as a bad SMM strategy can often do you more harm than good.
A new US study has shown the risks that surfers are taking when using social networking sites such as MySpace and Facebook.
The study, conducted by enterprise IT management company CA and the National Cyber Security Alliance, reveals that users of such sites are vulnerable to hackers and identity thieves.