social media marketing - Internet Marketing News and Blogs

Marketing is part art, part science. In the past, there was probably too much focus on art.

Now with the advent of new technologies like the internet, I'd argue there’s probably too much focus on science. The truth is that good marketing incorporates both.

As a search engine marketing and social media (SMM) consultant, more firms are approaching me every week to help them develop integrated SMM strategies.

While in many ways social media is a completely different discipline to search; there are plenty of similarities when it comes to developing a strategy and many search experts are taking to social media marketing like ducks to water.

The one thing I am telling all these companies is you have to be careful as a bad SMM strategy can often do you more harm than good.