social commerce - Internet Marketing News and Blogs

Sam Decker, Chief Marketing Officer at Bazaarvoice, sorts the hype from the facts.

eBay is looking to improve its stickiness for buyers by creating 600 social networks around items for sale on the site.

The ‘Neighborhoods’ feature amalgamates shoppers’ photos, reviews, tips and responses in a bid to provide a fuller experience than the site’s existing discussion forums.

Sam Decker explores the business case for implementing social commerce functionality on retailers' websites before Christmas.

Years ago, when I managed the Dell.com consumer website, it was always a mad rush to the deadline of getting site functionality up before mid November.

A new survey from Deloitte & Touche has provided more evidence of the influence of user-generated reviews on consumers, as well as their growing significance for brands and etailers.

The study focused on US shoppers, and found that of the 62% of respondents that read user reviews, more than 80% had been ‘directly influenced’ by them – i.e. the reviews had either confirmed their initial choice or changed their mind.

Bazaarvoice is excited to sponsor a new E-consultancy study which provides what we believe to be the first benchmark of Social Commerce in the UK.

The report gives rich insight into retailers’ perspective of where the online marketing and e-commerce industry stands today with social commerce, and where it may be headed tomorrow.

Let's take a look at some of the key findings after the jump...

Social commerce helps underscore two important centres of gravity that marketing professionals should orbit themselves around.