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Amazon this week introduced a new service in the US that lets customers buy products from the site by text message.
With the new system, dubbed 'TextBuyIt', mobile users can text a product name, search term or ISBN number to Amazon, and will get the top two results from the search sent back to them.
The UK government could turn to mobile marketing technologies in an effort to get on top of immigration control.
Among measures proposed by the Home Office, visitors to the country would receive a text message reminding them when their visa is due to expire.
Mobile marketers have been warned they must ditch intrusive SMS ads in favour of text-message coupons, quiet banner ads and ad-supported widgets if their straight-to-phone messages are to succeed.A
report published by technology research firm Forrester after Christmas found that 79% of mobile users surveyed are
"annoyed" by the prospect of receiving advertising on their handset.
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In a groundbreaking use of mobile marketing, in what is thought to be the biggest SMS ‘call to action’ in the UK to date, Tony Blair last night urged the public to text in their thoughts following The Labour Party’s Political Broadcast, his last as Prime Minister.
Devised by mobile marketing agency...
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Virgin Atlantic is preparing to launch an in-flight text messaging service which will allow passengers to have their questions answered at 35,000 feet.
The Mayor of London today (Tuesday, September 20) launched the UK’s first text service to enable safer minicab travel as part of the ongoing campaign against sexual assaults and rapes on women by illegal minicab drivers. There are an average of ten sexual attacks and rapes on women by illegal minicab...
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Adestra, the UK based digital marketing agency providing email, fax and SMS marketing services have just launched a research centre for fax marketers. Thought to be the first of it's kind, the 'fax marketing best practice centre' includes advice articles including hints, tips and case studies plus an...
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New research from mobileYouth shows that mobile messaging is fast becoming an integral part of America. US youth are currently sending around 1.6 billion text messages a month, but with the convergence of TV and messaging in formats such as ‘American Idol,’ this will increase to 2.5 billion messages...
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hellomagazine.com, the online extension to HELLO! magazine, has launched two exclusive new mobile services – SMS celebrity news and Java celebrity news.
Subscribers to the SMS service will receive a message containing the latest four headlines from hellomagazine.com, Monday to Friday, while Java service...
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4thegame.com, one of the worlds largest sports websites on the net and owned by Fast Web Media, has teamed up with Premierscores.com to launch the first co-branded version of the next generation java/sms/wap hybrid service.
The joint venture will see Premierscores’ unique mobile live score alerts...
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