sempo - Internet Marketing News and Blogs

Gord Hotchkiss, chair of search marketing association SEMPO, is bullish about the industry's prospects, saying 2007 will be a "watershed year" for localised advertising and that various other revenue channels will drive growth.

But in an exclusive interview, he also points to challenges facing the sector, including the lack of transparency over click fraud and an upcoming "showdown" between consumers and advertisers over search data.