Why advertisers are missing a trick in social media

Users have the real power to make or break a brand’s campaign, simply by ignoring it.

One of the first questions you need to ask is: "Who do you want to reach through your campaign and what's in it for them?"

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Do you know how your brand is perceived?

There are a number of key services that are hot in the industry at the moment (and no, we aren’t talking Twitter or social media services here), but online reputation management must be one of the hottest.

While it is enjoying somewhat of a boom in popularity, it is something that has been talked about within the industry for quite a while. However, it is one of those unfortunate services that sits as a hybrid.

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New paid search guide for client teams and agencies

We've just published our mega-comprehensive Paid Search Marketing (PPC) Best Practice Guide, which is going to help a lot of you to finesse your PPC strategies.

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Press Release: Bigmouthmedia teams up with Rentokil Initial for global SEM contract

Bigmouthmedia, the leading full search agency, has been selected as the Search Engine Marketing (SEM) partner for Rentokil Initial plc.

Speaking about the project, Scott Boocock, Sales Director at Bigmouthmedia said “Bigmouthmedia leads the field in consolidated, multi-territory SEO and PPC, and this...
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UK Search market to grow to £1.41 billion in 2006

Paid Search to easily burst through the £1 billion mark; SEO market to surge to £147 million after reaching its ‘tipping point’...

London, 18 May 2006: The size of the UK market for Search Engine Marketing will grow to £1.41 billion by the end of 2006, a 65% rise from £855 million in 2005, according...
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Press Release: Browser Media completes Google Adwords Professional course

Exactly 90 days after enrolling on the Google Adwords Professional (GAP) course, Browser Media has passed the exam with flying colours and is now officially recognised as a qualified Google Adwords Professional.

The GAP scheme was introduced in late 2004 to give recognition to the top professionals...
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Press Release: Zut Alors! Now Vertical Leap clients may choose the language in which to view their results, in preparation for its next phase of expansion

Vertical Leap, the fully managed search engine marketing specialist, announces today that Apollo, its own Campaign Management System, is now accessible in French and Spanish in preparation for expansion into Europe - and beyond - with more language versions in the pipeline.

Signed up clients are able...
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Press Release: Vertical Leap announces further support for partner agencies with relaunched client monitoring

Vertical Leap, the fully managed search engine marketing specialist is supporting its partner agencies still further by introducing a new feature to Apollo, the Ultimate Campaign Management System, allowing each agency to view and monitor their SEM clients in one place.

This latest enhancement is...
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Press Release: Vegetarian Dog Food Online – Does it Stand a Pup’s Chance?

London, August 08, 2005 - Many websites lose thousands of dollars in business because they don’t use the right keywords in their website copy. A new Keyword Research Guide, “Vegetarian Dog Food – Does it Stand a Pup’s Chance?”, from leading keyword research service, Wordtracker aims to put that right...
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Press Release: Vertical Leap Announces 'Position Alerts' - Search Engine Results That Come To You!

Vertical Leap, number one in managed search engine marketing, today announced the launch of 'Position Alerts', the latest addition to its Apollo Campaign Management System.

'Position Alerts' are triggers that automatically send an email alert when pre-set search engine ranking position thresholds...
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