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If you are wondering why your competitors are ranking above you in Google on highly trafficed keywords, it is probably because you are missing a key part in the SEO equation.

To start outperforming your peers on the search engines, I suggest following these five steps:

Vertical search is the new breed of Search Engines that more intelligently mine data, from searching for keywords in audio files to focusing on specific industry sectors.

The landscape of Search is changing and I recently noticed three vertical search applications, which may end up threatening Google’s position.

Many in the SEO world joke that if an agency or consultant starts talking about title or meta tags to potential clients, they should be ignored as this sort of thing is now considered very basic and suggests that the SEO doesn't know what they're talking about.

But looking at the websites of some pretty major brands, it's clear that for many people, SEO 101 is still pretty advanced.

When scanning search results, the only things that users have to decide which one to click on is its position in the rankings, the text of the link and the snippet of text displayed.

You wouldn't let the Royal Mail decide on the text of a piece of direct marketing so why let Google decide what text to display on these critical three lines?

Using print advertising to drive traffic to online properties is a great example of integrated marketing.

Except when the consumers can't access the site.

Offering monthly rankings reports has been historically one of the key methods SEO agencies use to prove they are performing well.

But are they worthwhile?

My post yesterday discussed how if a site was more useful and had a bigger brand presence than all its competitors, Google really should be ranking it higher.

The problem is that most of the time it doesn't.

Most 'traditional' PR people in the UK don't believe in their peers' ability to deliver results on the web, according to a new survey.

The research, by webitpr, found 55% of respondents – either agency, inhouse and freelance PRs – thought their fellow practicioners were “incapable” of performing comprehensive online PR campaigns.

We’ve just published our 2007 Search Engine Marketing Buyer's Guide  and the sector is looking as healthy as ever.

We forecast that UK spending on Search Engine Marketing will increase 58% this year to £2.22bn - and although that growth rate is down from 65% in 2006, the market still looks to have plenty of room for growth in the future. 

Google’s Quality Score is forcing paid search advertisers to adopt joined up thinking in PPC campaigns, writes Andrew Girdwood.