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Online florist Arena Flowers has had quite a lucrative time since its launch in late 2006.
The site says it generated £2m in revenues in its first year, helped by a strong focus on SEO, a bespoke e-commerce platform and a Facebook app that provides 15% of its traffic (albeit at lower conversion rates).
Here, head of design and development Sam Barton talks about its web strategy and plans for the future.
PPC search engine marketing by Browser Media
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