Dr Martens launches new website freedm2.com – beautiful but flawed?

Dr Martens has launched a new website at freedm2.com through Saatchi Interactive. The site aims to increase engagement with customers using a range of multimedia interactions and ‘social’ elements, such as creating and sharing videos and music.

But it is all in Flash, you can’t buy shoes, and the registration doesn’t seem to work…

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Is the end of marketing really nigh?

In an FT opinion piece today, Maurice Saatchi, of all people, signals "The strange death of modern advertising" - the headline of an obituary for marketing.

Changing consumption habits brought about by an explosion in digital content, the breakdown of communal media consumption and the resulting erosion of attention spans are killing off the old-style industry, says the ad agency founder.
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Press Release: Saatchi & Saatchi and Box UK launch new Royal Navy Website

Saatchi & Saatchi Interactive and Box UK are delighted to announce the launch of the redeveloped Royal Navy website. Driven by Box UK’s market-leading Amaxus® XML Content Management System, the new global site delivers millions of impressions every month.

Designed by the Saatchi & Saatchi Interactive...
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Press Release: Saatchi & Saatchi Interactive partner with Box UK

Saatchi & Saatchi Interactive is pleased to announce a partnership with Box UK in order to deliver a major Content Management System (CMS) development for one of its key long-term clients. The client, who cannot be named at this time, has commissioned the agency to redevelop the design of their global...
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