rss - Internet Marketing News and Blogs

Google has continued its recent spending splurge with the purchase of FeedBurner, the Chicago-based distributor of news feeds to web browsers.

Thought to be in the region of $100m (£50m), the deal offers the web giant a chance to extend its huge online ad network into the realm of RSS and off-site consumption of content.

Pluck, the two year old Texas-based social media company, has announced that it’s planning to shut off its RSS reader product line to focus into other business areas.

A notice on Pluck’s website advises that its RSS readers for Internet Explorer, FireFox and Pluck's web edition will be discontinued from January 7th, 2007. Subscribers will have two months to export their subscriptions to other readers.

Whilst we get all excited about social software and Web 2.0, does the average web user care at all?  Should they?

Steve Rubel pointed out the joys of FeedRaider a couple of days ago, and it is well worth taking a look.

Ideal for those new to RSS, Feedraider allows you to create bespoke pages by adding RSS feeds and works a little like popurls, only you define where the content comes from.

If you want to set up a web-based RSS aggregator then it really couldn’t be simpler. It is also perfect for sharing news sources with friends and colleagues.