roisin donnelly - Internet Marketing News and Blogs

Oh dear. One of the biggest advertisers in the world is making bad noises about the internet, disguised as good noise. Who could it be?

In this case, it is Proctor & Gamble. The firm's corporate marketing director, Roisin Donnelly, has been talking to NMA. It made the front cover, under the banner: “Poor metrics curb ad spend.”

It pains me to inform a company with such deep pockets that they're wrong about all this, but as the following statements show, they seem badly off track.