roi - Internet Marketing News and Blogs

Over the course of the last couple of weeks, we have been on the lookout for new bits of furniture for the living room, which has involved the internet as the primary resource during this research period.

This has also exposed me to a wide range of online marketing tactics, and a very wide range of websites from the good, to the unusable to the just plain bad.

It is, however, the lack of unity that has been one of the main features of many of the strategies.

It always staggers me when I receive a badly-written press release or PR pitch, simply because there’s so much advice out there on how to do it right.

But if there’s one thing that I just can’t understand, it is when PR people ask you to do their job for them.

You can tell a PR has strayed out of their traditional comfort zone when you see this kind of demand in a press release: “Please contact me if you place any of the following information on your site.”

Email marketers ranked clickthrough rates as the most important metric when reviewing their campaigns, although one in 20 don't bother to measure results at all, according to EmailStatCenter.

A study we carried out earlier this year painted an even worse picture, with almost one in two respondents failing to measure the success of their campaigns. 

Some 345 US-based marketers responded to the EmailStatCenter survey. We'll list a few highlights after the jump...

Any lingering doubts that marketers are working in a truly multi-channel environment must now be dispelled following our recent Online Lead Generation Report.

E-consultancy has this week published its Email Marketing Industry Census in association with Adestra.

Lots and lots of people use Google AdWords, and have more recently layered Google Analytics over the top. But the search giant has confused these users by re-defining a well-defined business metric: 'ROI'. 

This has led to confusion within companies - and at worst, caused Google AdWords users to think their campaigns are more profitable than they are, and thus pump more money into Google while decreasing their own business' profitability.

So has Google 'done evil' this time?

Investments on deliverability should be driven by sensible, well thought-out commercial reasoning rather than by ‘scare’ stories in the industry press.