roberto hortal munoz - Internet Marketing News and Blogs

Roberto Hortal Munoz is the head of e-Business at insurance company MORE TH>N , as well as being a very well received speaker at our recent Future of Digital Marketing event.

Here, we ask him about his use of comparison sites amid growing concerns in the sector over their value to brands.

We also dig into the challenge of sales attribution across different channels and the company's various efforts around online communities.