right media - Internet Marketing News and Blogs

Robert McMillan of IDG News Service wrote an interesting article last week about the support of "deceptive" advertising on Yahoo Right Media's Direct Media Exchange.

Yahoo! gave some cheer to fickle stock market investors after announcing better-than-expected third quarter figures last night.

The web company’s shares jumped 10% after it posted a 12% increase in revenues to $1.77bn and had some good news to report from both its search and display ad businesses.

Launched in April 2005, the Right Media exchange acts as a stock market for publishers, networks and advertisers, and claims to have more than 20,000 buyers and sellers using the platform a day.

Here, we ask Mike about the benefits of the exchange model, his company’s recent $680m purchase by Yahoo! and how he plans to face up to Google when it enters the space.