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Online review authenticity - do we really have a problem?

Sam Decker, Chief Marketing Officer at Bazaarvoice, sorts the hype from the facts.

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Posted 09:00 30 Nov 2007 by Sam Decker

Filed under: E-commerce, Online Customer Service, Web 2.0, Social Networking, Social Shopping, Retail, Shopping, social commerce, ratings and reviews, review authenticity

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