returns policies - Internet Marketing News and Blogs

Returns policies are a key battleground among online retailers for customer loyalty, since customer satisfaction is one of the most important metrics in business.

Yet a recent study by Snow Valley found that many UK web firms provide unclear or hard to find instructions for consumers that want to return purchased products.

Is there any benefit to this approach, when we know that highly visible policies can engender trust, helping to boost conversion rates?

After the jump, let's look at seven ways of improving your returns policy / strategy...