research - Internet Marketing News and Blogs

Branding campaigns aim to build positive associations in the consumer’s mind so that they will look favourably on a company or product in the future.

It’s an investment in future sales and very different from direct response advertising, where the whole focus is for the consumer to take action now.

Traditionally, these two types of advertising have been miles apart, but the web changes all that.

The head of media buying group ZenithOptimedia is expected to give a rosy outlook on digital ad spending at the UBS annual media conference in New York today.

Chief exec Steve King will tell the gathering that he expects the web to become the world’s third largest ad medium by 2010, behind only newspapers and TV, according to The Times.

Businesses of any kind can fall victim to negative coverage in the press and online media. It’s a fact of business life and a real headache to deal with.

But is there a silver lining? Do the links from authority news sites generated by such stories bring a search engine optimisation benefit?

Even if you had a spy in the heart of your competitor's e-commerce team, you might struggle to answer this question.

It's far from impossible that your competitors are neither appropriately recording their web traffic nor confident in which metrics to analyse.

People who research their electronics purchases on the internet spend 10% more in store than those who don't research online, according to a study by Yahoo and ChannelForce.

Yahoo and ChannelForce surveyed 1,100 US adults in electrical stores, and found that the majority of electronics buyers researched their purchases online before visting the store.

The web has made market research widely available but the conclusions drawn from different methods of research provide different and sometimes conflicting results.

The savvy manager will not just depend on one source of research about the market but several – and keyword research should be an essential part of any research project.

I took advantage of bigmouthmedia's recent recruitment reception to survey 107 graduates.

Lots of them thought their universities did enough to highlight the importance of the internet, but an equal number strongly disagreed.

The world of market research is undergoing a rapid transformation as a result of online survey technology. But marketers need to make sure that they are providing a survey experience in line with consumers' increased expectations.

Less than a third of 11-20 year olds want to receive ads on their mobiles, according to a survey by Q Research.

The study, published in the report ‘Mobiles and Advertising’, suggests that targeting of ads is the key to success with this age group - 71% said they would be happy to receive messages tailored to their interests.