radiohead - Internet Marketing News and Blogs

It was another crazy week for the global economy and there was plenty of news to follow. Here are the tech stories that caught my eye.

Radiohead’s recent experiment with selling music directly to consumers wasn’t exactly a massive success.

So it was with great interest that I read Greg Sandoval’s recent News.com piece, “Don't miss lessons Radiohead, Trent Reznor offer.”

Lily Allen has called Radiohead ‘arrogant’ for allowing fans to pay whatever they want to download their latest album.

Allen thinks that the band’s novel approach devalues recorded music, and does not help newer bands.

Post-rock heavyweights Radiohead are the latest / weirdest critic of panel-based data, having responded to comScore’s claim that less than 40% of ‘In Rainbows’ downloaders paid anything for the album.

The group was roundly applauded when it decided to release its latest album directly via its website, with fans able to name their own price.

The savvy PR infantry at comScore swiftly noticed an opportunity to bag some exposure and subsequently released some data to the media. The findings? Just 38% of fans paid for the record, and the average amount paid was a mere £2.87.

But according to the band, these numbers are rotten...

The majority of people who downloaded Radiohead's latest album In Rainbows decided not to pay for the download, according to figures from comScore.

The band had been praised by many for its decision to bypass the record companies and allow fans to pay as much or as little as the liked to download the the album via its site.