quigo - Internet Marketing News and Blogs

News, tips, interviews, website reviews and other assorted highlights from the world of internet marketing and e-commerce.

Want the latest headlines for your commute? Browse from your mobile: www.econsultancy.mobi

AOL snaps up another ad firm

AOL has confirmed another acquisition to bolster its online ad line-up - this time buying Israeli start-up Quigo in a deal reported to be worth around $340m (£162m).

Quigo, which supplies search marketing tools and contextual placements on sites such as Time’s digital properties, will be integrated into AOL’s newly-formed Platform A ad network.

Read full story »

Permalink Add a comment

Posted 08:00 8 Nov 2007 by Graham Charlton

Filed under: Online Advertising, Business to Business, Web 2.0, AOL, Quigo, Platform A

AOL planning another targeted ad buy?

AOL is being linked to a possible acquisition of Israeli start-up Quigo, which provides contextual ad solutions to Time’s digital properties and other media groups.

Ha’aretz reports that the firm would cost AOL $300m and help boost its ability to compete with Yahoo!, Google et al in the ad targeting space.

Read full story »

Permalink Add a comment

Posted 08:45 5 Nov 2007 by Richard Maven

Filed under: Online Advertising, AOL, Quigo, Contextual advertising

page 1 of 1 [1]

quigo - Internet Marketing News and Blogs

AOL snaps up another ad firm

AOL planning another targeted ad buy?

Quick links

Search

Browse by category

Online Marketing Discipline

Tags

Browse by author

News bloggers

Expert bloggers