purchase intent - Internet Marketing News and Blogs

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Search listings have significant branding impact - study

Occupying the top of organic and paid search listings can not only pay off in terms of performance marketing – it can also have a big impact on consumers’ perception of brands, a new study has found.

Conducted by eyetracking firm Enquiro Research, the tests discovered “a significant correlation” between search marketing efforts and brand affinity, brand recall and purchase intent.

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Posted 09:47 11 Dec 2007 by Richard Maven

Filed under: Online Advertising, Search Engine Marketing, Google, Automotive, Research, Search, Brand recall, Brand affinity, Purchase intent

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purchase intent - Internet Marketing News and Blogs

Search listings have significant branding impact - study

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