publishing - Internet Marketing News and Blogs

LBI Aspect helps the world's largest university press to define success from its online publishing activities

Excellence, tradition and innovation…these are values that Oxford University Press (OUP) - which has its origins in the printing of the first book in Oxford in the late 15th century - adheres...

July has seen total sales volumes across TradeDoubler’s network increase by seven per cent compared to June. Interestingly, sales values over the same period have decreased by 22%. This disparity between number of sales generated and the value of these sales can be partly attributed to the fact that...

Channel 4 has joined the Board of the UK Association of Online Publishers (AOP), the trade body representing the interests of online publishers from a spectrum of publishing heritages.

Andy Taylor, head of Interactive for Channel 4, will represent the broadcaster on the AOP Board, which also includes...

Customer Publishing Agencies unite to Prove Effectiveness of Customer Magazines

Association of Publishing Agencies is working with its membership of customer publishing agencies and Millward Brown to launch a recognised industry approach for the measurement of customer magazines. Customer magazines...

Hellomagazine.com, the online extension to HELLO! magazine, and the Hospital Broadcasting Association (HBA) have come up with a collaboration to provide daily celebrity news updates to hospital patients and staff in your area and across the UK.

Anybody tuning into one of HBA’s 270 radio stations could...

The Audit Bureau of Circulations (ABC) for the UK and Ireland, announced, yesterday, rules to enable publishers to report digital editions on their existing ABC print certificates. These new rules, proposed by a special Cross Sector Digital Rules Working Group, were ratified by ABC Council at yesterday’s...

***New research proves affiliate marketing sector has come of age - and it is good news for publishers***

E-consultancy’s “Affiliate Marketing – A Buyer’s Guide”, published today, projects £500-£600 million of total sales generated through the UK affiliate networks for 2004. This represents at least...