publishing - Internet Marketing News and Blogs

A recent study has shown that a lot of traditional publishing companies have struggled to implement and make the most of user-generated content (UGC), with costs and efficiency listed as the main reasons.

But those that worry that enough people aren't submitting UGC may be missing out on the much larger numbers who interact with it.

UK newspapers are becoming increasingly aggressive in their Google strategies, with more and more buying search terms to direct readers looking for news stories to their websites.

Back in October, we covered an article by Heather Hopkins at Hitwise UK, which looked into The Sun’s search marketing strategy. The article showed how the tabloid was pursuing a more aggressive paid search strategy, with some success.

According to an article in today's MediaGuardian by Kim Fletcher, as of tomorrow (Tue 12 June), the Guardian will publish stories first to the web, "ending the primacy of the printed newspaper".  

 The newspaper industry seems to be agonising over such decisions and this is no doubt a 'ground-breaking' innovation for them. But isn't this as obvious as was the need for a format of newspaper you could actually read on the train (Berliner format blah blah)...?